It has to woo major clients away from larger companies like Microsoft and Box with some kind of differentiated service. That means that Dropbox will likely come more into direct competition in this space with Salesforce, which may be able to throw more resources at the problem than Dropbox can.ĭropbox has been under pressure on all sides to figure out an enterprise strategy going forward. While Paper was already competing with Quip in some ways, Salesforce’s major acquisition of the company signaled that it was quickly looking to broaden its enterprise toolkit. Salesforce bought Quip for $750 million late last year. Paper is entered into a kind of precarious market. We want to make sure one of our main philosophies, simple but powerful, that we maintain that.” It is a balance, but it’s something we take very seriously. “As we do user research we look into true pain points and design internally to try out new ways of thinking through scenarios. We prioritize and iterate and add those to the product. “It’s not just about listening to user feedback,’ she said. Radhakrishnan said Dropbox does an enormous amount of user testing, but the company has to strike a balance between what users are demanding and keeping the app simple. For Dropbox, some of these additions - like a presentation mode - may seem like they come out of nowhere and that Paper could quickly turn into some frankenstein that you might see from larger companies. For Dropbox, the hope is that its strategy of religiously tracking user behavior will be part of the edge that keeps them ahead of those larger companies.Īs Paper adds more and more of these features, there’s always the risk of feature-creeping the app. As it’s inched closer to launch, both Google and Salesforce in some ways have thrown their weight behind collaborative tools in a similar vein to Paper. In August, the company said it would roll out mobile versions of Paper. Paper came out in a closed beta in the second quarter last year, and then opened as a public beta in the third quarter. The process can boil down to a simple checklist, and all of this has sort of morphed Paper into a sort of record of the entire workflow for a project including assets, notes and timelines. So the company also built in a way to do that. The service was also interestingly being widely used as a way to manage and assign tasks, Radhakrishnan said. We want it to support all phases of the creative process.” We wanted to make sure it works not just from creation to views, but beyond that. “We re-imagined the experience from the bottom up. “The thing that Dropbox Paper does well is that it really supports modern workflows really well,” Dropbox group product manager Kavitha Radhakrishnan said.

Radhakrishnan said that users were basically taking parts of Paper documents and pasting them into presentation applications given that the documents had turned into large lexicons of a project for meetings. Dropbox also said Paper has been localized into 21 languages. In addition to the regular launch of Paper, the company said that users will also be able to automatically generate presentations and run them through Paper in their browsers. Dropbox said today that it is rolling out Paper - its note-taking app that it’s emphasizing is a tool that’s built for managing workflow as well - globally.

Dropbox paper app